At the intersection of art and science: Amnesia Atómica NYC

By Sarah Starkey, Gayle Spinazze | June 16, 2022

The purpose of Amnesia Atómica NYC

Amnesia Atómica NYC, an exposition and call to reduce the dangers of nuclear weapons, opened in Times Square in mid-May. Presented by the Bulletin of the Atomic Scientists and Times Square Arts, Amnesia Atómica NYC brought artist Pedro Reyes’ inflatable mushroom cloud sculpture, ZERO NUKES, to Times Square May 17-24, 2022.

ZERO NUKES served as the centerpiece for Amnesia Atómica NYC which included a series of public programs and events throughout the city designed to spotlight the work of activists, artists, impacted communities, and organizations involved in non-proliferation and disarmament.

Amnesia Atómica was curated by Pedro Alonzo, who specializes in ambitious artworks in public spaces. Inspiration for Amnesia Atómica was sparked at an incubator created by N Square, a network of innovators committed to ending the nuclear threat.

The Art

Created by Pedro Reyes, this three-story inflatable mushroom cloud is a reminder that nuclear weapons continue to demand huge resources⁠—resources that can and should be better deployed to meet 21st century opportunities and challenges. The artist’s intentions are to raise public awareness, revitalize the once vibrant anti-nuclear community and, most importantly, put pressure on political leaders, policymakers, and global citizens by reminding them of the consequences of inaction.

In developing the piece, the artist and program sponsors met with impacted community members, activist organizations, and other artists to ensure that the artwork included a variety of perspectives. For example, early preparatory work raised concerns that the mushroom cloud could be interpreted as jingoistic or a celebration of American industrial prowess. To avoid this possibility, the artist named the piece “Zero Nukes” and tattooed it with images of zeros. He also translated the word zero into the eight languages of the nine nuclear states and emblazoned the translations on the installation itself.

In response to concerns that the iconography of the mushroom cloud might raise the viewer’s line of sight upwards, rather than to the ground where the true horror of nuclear weapons is first and foremost experienced, the artist committed to accompany the statue with active programing under the mushroom cloud. In the New York City exhibition this came together in many different and important ways.


Stockpile.  A new participatory work by Pedro Reyes in which a portion of 12,075 rocket shaped balloons—equivalent to size of the global nuclear arsenal—were handed out to the public daily.

A May 17 press event hosted by Times Square Arts that featured Nobel Peace Prize recipient Beatrice Fihn and Mitchie Takeuchi, a 2nd and 3rd generation Hiroshima survivor.

Frieze Art Fair May 18-22. The timing of Amnesia Atómica aligned with the Frieze Art Fair, a leading art fair that attracts artists and media worldwide. Pedro Reyes hosted two booths. One highlighted the history of anti-nuclear artwork including work by Isamu Noguchi from the Noguchi Museum in New York. The second booth was a pop-up shop referencing the artist’s ZERO NUKES sculpture and directing attendees to Duffy Square.

Mobilization Expo. A two-day event organized by the Bulletin showcased artists, activists, impacted community voices, and organizations offering hands-on activities, VR experiences, information booths and merchandise to engage those passing through Times Square.

Duffy Square kiosk takeover that offered information about ZERO NUKES, the Frieze Art Fair, the Bulletin, and the Mobilization Expo. Two pop-up signs on the Square all week reinforced the message.

Daily live events created by The Tank, a small, Manhattan-based non-profit arts presenter and producer serving emerging artists.

Information about all events was visible on digital kiosks throughout Manhattan.

The people who brought Amnesia Atómica to life

The Bulletin extends an enormous thanks to artist Pedro Reyes, curator Pedro Alonzo, Times Square Arts Alliance, the 13 organizations that joined the Bulletin in engaging with the public in Times Square during the Mobilization Expo, and its many financial supporters including the Bancel Foundation, Carnegie Corporation of New York, N Square, Abakanowicz Arts and Culture Charitable Foundation, David Rockefeller Fund, Lisa Tung and Spencer Glendon, Miner/Nagy Family, and The Prospect Hill Foundation, among others.


Pedro Alonzo


Alonzo is an independent curator who specializes in working with artists to develop ambitious artworks in public space.

Amnesia Atomica What's New

Rachel Bronson


Rachel Bronson is the President and CEO of the Bulletin of the Atomic Scientists and collaborated closely with Pedro Reyes, Pedro Alonzo, Jean Cooney, and partners and exhibitors to bring the multi-day multi-location set of events to fruition. Bronson was also present at and involved in the first presentation of Amnesia Atómica in Mexico City in 2019.


Jean Cooney


Jean Cooney is the director of Times Square Arts, the public art program of the Times Square Alliance which is the largest public platform for innovative contemporary performance and visual arts. Times Square Arts hosted Amnesia Atómica. 


Beatrice Fihn


Beatrice Fihn is the Executive Director of the International Campaign to Abolish Nuclear Weapons (ICAN), the 2017 Nobel Peace Prize-winning campaign coalition that works to prohibit and eliminate nuclear weapons. She accepted the Nobel Peace Prize and delivered the Nobel Lecture in Oslo on behalf of the campaign.


Pedro Reyes


Reyes is an artist and activist who has received international attention for his work addressing social, environmental, political, and educational issues. Reyes reframes complex issues in a playful, passionate, and accessible way.


Mitchie Takeuchi


Takeuchi is an activist, a third-generation Hiroshima survivor, and the producer of The Vow from Hiroshima (2019). Takeuchi grew up in Hiroshima and has made New York City her home for over 25 years as a media consultant.

Partners and exhibitors

Turn Back the Doomsday Clock
ICAN logo
Take Action: Parliamentary Pledge & Cities Appeal
UCS stacked logo
Science, Action, & Nuclear Weapons Policy
On the Morning You Wake
NYCAN logo png
NYC nuclear weapon legislation
Metaculus logo
How Likely Is Nuclear War?
NFTs vs. Nukes
Das Bombe: How to Dismantle a Nuclear Bomb

Thank you to our event supporters!

Bancel Foundation         Join the Carnegie Corporation as a sponsor of our Annual Dinner and Meeting

N Square

Abakanowicz Arts and Culture Charitable Foundation

David Rockefeller Fund

Lisa Tung and Spencer Glendon

Miner / Nagy Family

The Prospect Hill Foundation

Amnesia Atómica’s impact

Between May 17 and 24, 1.5 million people had the opportunity to experience the events of Amnesia Atómica NYC. Presenting Amnesia Atómica at Times Square allowed the Bulletin and other nuclear-focused organizations to engage in meaningful conversations with the public about reducing nuclear risk.

Thirty news outlets including The Art Newspaper, Frieze, Artnet News, and others published about Amnesia Atómica with vibrant headlines such as “ ‘No One Should Have the Power to Kill Us All’: Artist Pedro Reyes Is Mounting a Global Campaign for Nuclear Disarmament” and “Yes, that mushroom cloud balloon in Times Square is meant to make you stop and think.”

In an interview with Gothamist, Bulletin president and CEO Rachel Bronson explained the meaning and purpose behind Amnesia Atómica.

“What we’re trying to do is engage the public and give them ways to act, see how they can get engaged, talk to their leaders and our leaders to try to change the direction that we’re on,” Bronson said. “Because right now, we’re entering into an arms race 2.0. that everyone knows is dangerous and expensive, and really wasteful.”

Below are a few of the stories published about Amnesia Atómica about the exposition, including a sighting in the New York Times’ style section in which artist Natalie Kovacs wore a dress designed by Pedro Reyes to a local gala with the time of the Bulletin’s Doomsday Clock printed on her back:

New York Times, “Fanciful Frocks From the Three P’s of Parties: Performa, Parsons and the Public Theater Galas

WYNC, “A mushroom cloud balloon in Times Square is supposed to make you stop and think

The Art Newspaper, “A mushroom cloud rises over Times Square in latest iteration of anti-nukes art project

Artnet News, “‘No One Should Have the Power to Kill Us All’: Artist Pedro Reyes Is Mounting a Global Campaign for Nuclear Disarmament

Frieze, “‘We Have Never Been so Close to Nuclear War’: Pedro Reyes at Frieze New York 2022

HypeArt, “Pedro Reyes Will Unveil an Anti-Nuclear Sculpture in Times Square




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