The authoritative guide to ensuring science and technology make life on Earth better, not worse.


Matthew Johnson

Robert R. Hoffman is senior scientist at the Institute for Human and Machine Cognition. Specialties are human-centered computing and work system design. His doctorate is in experimental psychology (University of Cincinnati). He is a Fulbright Scholar; fellow of the Association for Psychological Science; and fellow of the Human Factors and Ergonomics Society. His latest book is Hoffman et al. (2014).


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