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Gifford is a professor in the Department of Psychology and the School of Environmental Studies at the University of Victoria in Canada, where he is the founding director of the program in the Human Dimensions of Climate Change. He is editor of the Journal of Environmental Psychology, author of four editions of the textbook Environmental Psychology: Principles and Practice (Optimal, 2007), former president of the environmental psychology division of the International Association of Applied Psychology, and a former member of the American Psychological Association's Task Force on the Interface between Psychology and Global Climate Change. His research includes experimental investigations of commons dilemmas in resource management and applied studies designed to increase pro-environmental behavior.