Why is the global public so apathetic about nuclear disarmament? To answer this question, this article examines the various arguments made in support of policies meant to rid the world of atomic weapons. They include the immorality of deterrence, its impracticality in a world where the enemy does not behave rationally, and the calamitous consequences of nuclear accidents. The authors argue that the approach with the highest chance of successfully stimulating political activism focuses on the current costs of maintaining nuclear arsenals. Read this article in the July/August issue of our subscription journal.